VES-HI 001 - IRTA - Plant and Food Research, Venturefruit Ltd i T&G Global (New Zealand)

For more than 20 years, IRTA has collaborated with the Plant&Food Research Institute (PFR) of New Zealand. Since 2002, it has co-owned the Hot Climate Partnership (HCP), a genetic improvement program to obtain new varieties of apple and pear adapted to warm climates such as that of Catalonia.



In 2019, the two institutions, together with Fruitfutur - association of the main apple and pear producers in Catalonia- also owner of the HCP, signed an exclusive license with the company Venturefruit Global Ltd (of the T&G Global group) from New Zealand, as a strategic partner for the commercialization of new varieties at a global level.



In 2023, the first apple variety of the program, known as TUTTI®, was launched on the market and it is expected that in the coming years there will be new introductions to the market of both new apple and pear varieties.



The reason for the trip to New Zealand is to visit these two strategic partners. Visit the different centers of Plant and Food Research and meet with the members of the management in order to follow up on the operation of the HCP, but also to promote new scientific collaborations and thus strengthen international alliances. Second, visit our HCP commercial partner to strategize new commercial launches of other varieties in the breeding program.

Destinations

Sandringham, New Zealand

2008

Plant & Food Research

Auckland, New Zealand

1897

T&G Global

Auckland, New Zealand

2021

Venturefruit Ltd

CERCA Institutes

CERCA institutes involved

Mobility data

3.499,42

1

Informe_report_PFR_NovaZelanda_IRTA.pdf

Goals

Target

IRTA has been collaborating with the Plant&Food Research Institute (PFR) of New Zealand for over 20 years. Since 2002, it has co-owned the Hot Climate Partnership (HCP), a genetic improvement program to obtain new apple and pear varieties adapted to warm climates such as Catalonia.



In 2019, the two institutions, together with Fruitfutur, - an association of the main apple and pear producers in Catalonia - also owner of the HCP, signed an exclusive license with the company Venturefruit Global Ltd (of the T&G Global group) of New Zealand, as a strategic partner for the commercialization of the new varieties globally.



In 2023, the first apple variety of the program was launched on the market, known as TUTTI®, and it is expected that in the coming years there will be new introductions to the market of both new apple and pear varieties.



The reason for the trip to New Zealand is the visit of these two strategic partners. Visit the different Plant and Food Research centers and meet with the management members in order to monitor the operations of the HCP, but also to promote new scientific collaborations and thus strengthen international alliances. Secondly, visit our HCP marketing partner to outline the strategy for new commercial launches of other varieties of the improvement program.



The dates of the visit are planned from March 1 to 10, 2024 visiting the Plant & Food Research headquarters in Auckland and then moving to Napier, the main apple and pear production area in New Zealand and where the apple and pear improvement program is located.

Knowledge Transfer

Strategic partnership for TUTTI® apple commercialization

The commitment on the part of the center will be, in addition to the corresponding report, to present to the Transfer Community:

  1. Build the Tutti apple success case (development, business model, marketing)

  1. Explain the model and joint venture behind Zespri

  1. Describe the protection model of plant varieties (types of protection, regulations, timeline, commercialization)

Images from Tutti apple presentation